Popped in to Tesco to pick up a few items yesterday and was faced with something new: Scan as you Shop. You scan your Clubcard, it logs you in and releases a hand held scanner for you to use. You then scan each item as you pick it up around the store, once you’re done […]
The Apple/Beats Rumours
Like many, I was confused as to why Apple might be spending $3.2billion on acquiring Beats. But after listening to Walt Mossberg’s interview with Jimmy Iovine, I’m starting to get it. Emotion in & from music Iovine comes across as being passionate about how music sounds to consumers and the artist. Iovine believes that how […]
Tinkering with iBeacons
Bluetooth Low Energy (BLE) has began to proliferate in consumer tech. We’re starting to see how the technology can be used to enhance our lives – well, the lives of marketeers at the very least. Simply: BLE is efficient, cheap, smart and already compatible with millions of devices. This makes it particularly good for transmitting […]
This is Not a Sequel. It’s a Reboot.
I’ve been a bit slack recently, put it down to lack of motivation, time, and confidence. I’m hoping this change will be the start of something a bit more consistent.
The Promise of Wearables
Wearables are gaining traction in the tech world, Pebble have released a premium model of their smart watch, Google have released their Android Wear SDK (with Motorola announcing the Moto 360 and LG announcing the G Watch), and the increasing rumours of Apple’s fabled iWatch. But what is it about wearables that is so exciting? […]